Branding is an investment because it’s what differentiates your business from its competitors. This is true for both B2B and B2C brands. Marketing, on the other hand, is a tactic that can be deployed to generate more leads, build brand awareness, or increase customer conversions. Both are necessary to create a progressive business and are not mutually exclusive to one another. Evey business needs to make use of both marketing and branding. Marketing, on the other hand, is a tactic that can be deployed to generate more leads, build brand awareness, or increase customer conversions. The two strategies are ...Read more
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