The Google algorithm update, Penguin 2.0, shook the search engine optimization (SEO) world to its core. It came out of nowhere, and it appeared to cause turmoil in the search engine results pages (SERPs). But WatchThemLive has a solution to it.
But what many people don’t realize is that algorithm updates have always been part of the search game, and this one’s not so bad when you look at some of the reasons why Google does these updates in the first place! Let’s take a look at five of them to track psychographic segmentation.
1) Provides more relevant search results
In the past, you may have found yourself searching for something on Google, only to click on a result and be disappointed that it wasn’t what you were looking for.
With the algorithm updates, however, you’re more likely to find relevant results that match your query. This is because the algorithm looks at a variety of factors to determine which results are the most relevant.
2) Eliminates Spam Sites
One of the primary goals of Google’s algorithm updates is to eliminate spam sites from the search results. This is beneficial for users, as it ensures that they are only seeing results for legitimate businesses and websites.
Additionally, it helps to level the playing field for small businesses and new websites that are competing against larger, more established businesses.
3) Separates Fact from Fiction
We’ve all been there. You’re minding your own business when you stumble upon an alarming headline about the latest Google algorithm update. As you read through the post, your heart races, and your palms start to sweat.
You think to yourself, What if this is true? What if my website gets penalized? I could lose everything! Will I ever rank again? It can be a tough situation to deal with. But don’t worry – we have some good news for you! It turns out that a lot of these stories are based on fiction or assumptions rather than fact. In other words, they’re not real at all!
4) Protects Privacy
With each algorithm update, Google becomes better at protecting user privacy. The search engine scans and collects data about the user so that it can provide more relevant results. However, this also means that Google has a lot of data about its users.
By constantly updating its algorithms, Google can keep this data safe and secure from third-party marketers and other entities that might want to exploit it.
5) Fights Clickbait
Google’s algorithm updates help to fight clickbait by penalizing sites that use sensationalist headlines and by rewarding sites that provide accurate, relevant information.
This benefits users, who are less likely to be tricked into clicking on something that isn’t worth their time. And it benefits businesses, that can build trust with their audience by providing quality content.
Over the years, Google has continued to update its algorithms to make sure that searchers find the most useful and relevant results in response to their queries. Many people were upset when Google Penguin, but that algorithm update was necessary due to so many black hat SEO techniques being used across the web at the time. This article discusses five reasons why Google’s algorithm updates are helpful and necessary for your business.