4 mistakes business owners make when labeling their products with stickers 

 May 30, 2022

Are you looking for a way to increase your sales? Then an upgraded product label might just do the trick. Many business owners miss out on the potential of great product labels by making seemingly tiny mistakes that can actually impact conversion rates.

And we are here to help you avoid just that. Below, you will find four of the most common labeling mistakes and how to avoid them. Read on to find out what they are!

  1. Not Using a Professional Graphic Designer to Create the Labels

When it comes to creating high-quality vinyl labels, the work starts way before printing. Namely, with your design. Your sticker design marks the foundation of your sticker. We constantly see mediocre labels that are clearly the result of budget cuts or the use of the wrong tools.

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But a great design does not have to be expensive, and you do not need to be a design wizard either. Many sticker printing businesses offer free online design tools with hundreds of templates for you to edit in minutes.

  1. Printing the Labels on Low-Quality Paper or Vinyl

Another common mistake is printing the labels on low-quality paper or vinyl. This can make the labels look cheap and unprofessional – and it often means your labels will not last as long as they could, as they lose their color and clarity over time.

But the right label can last for years. If you are unsure, reach out to your sticker printing company of trust and ask for material samples. This gives you a great feel for the material options available. It also means you can try them out on your product before placing your order.

  1. Choosing an Inappropriate Font or Text Size
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When it comes to fonts, many business owners make the mistake of choosing an inappropriate typeface. This can make your labels look cluttered or difficult to read – and it can even lead to a loss in sales. So, what’s the solution? Simple: choose a font that is easy to read and fits with your branding.

A classic sans-serif font like Arial or Helvetica is always a good choice. And when in doubt, remember that less is more – choose a text size that is large enough to be easily readable, but not so large that it takes up too much space on your label. If you are struggling with space, choose a traditional shape like square stickers.

  1. Failing to Proofread the Text Before Printing
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This is a crucial step that should never be skipped! Proofreading is essential when it comes to creating product labels as it will help to ensure that there are no errors on the label, which could confuse or mislead customers.

A single mistake can lead to confusion or lost sales, so it’s important to take the time to review your text carefully before sending your design to print. By proofreading your text, you can ensure that there are no errors or mistakes that could impact the readability or overall look

Avoid these four mistakes, and you’ll be on your way to creating labels and cool die cut stickers that are professional and effective. Your customers will thank you for it! Can you think of more mistakes that should be avoided? Let us know in the comments below.

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