Marketing casinos and betting sites is a bit challenging. Why is this the case? The industry uses keywords such as ‘betting’ and ‘gambling’ or ‘casino.’
Search engines frown upon such keywords, making it impossible for gaming platforms to rank highly. After all, the keywords with high conversion are very competitive. Therefore, betting sites must develop better marketing strategies to succeed.
Although some marketing strategies might prove futile, SEO for casino always works. A reputable casino SEO agency develops the best SEO campaign to increase leads. Moreover, good SEO services are sure to convert visits to revenue.
Casino SEO services have a way of reaching the target audience. It takes a good plan and proper organization to get to the top during searches. It’s not all fun and games, as gambling platforms must go a step ahead of other businesses to reach the target market.
Since digital marketing is not so straightforward for online casinos, what is the solution? Here are ten helpful tips to get ahead of competitors and on top search results.
SEO Tips for Online Casinos
It is vital to entrust a casino SEO expert with all the casino’s marketing needs. Falling into the hands of an inexperienced SEO agent could lead to blockages by Google and SERPs (search engine results pages).
Luckily, there are various ways to grow organic search results for gambling platforms.
Doing Keyword Research
Like many other industries, keywords are vital in gambling. However, as mentioned earlier, common keywords in this niche are not a favorite for search engines. That means that online SEO agencies working with casinos must dig deeper.
Use longer casino-related keywords that are not overcrowded and too obvious. Besides, stuffing keywords that directly point at gambling in the content leads to suspicion.
Many people have misgivings about online gambling. Therefore, the content should go easy on the gambling jargon.
Carrying Out Content Optimization
A website’s content should always stay fresh and updated. The gambling industry, in particular, is constantly changing.
Therefore, refreshing old articles by adding new information allows for better ranking. Adding hyperlinks to newer articles is another way to do it. Always ensure these links lead to new articles and user-friendly pages.
Easy navigation makes it easier for consumers to go through the website. If the user experience is excellent, visitors will return to the page and stay loyal.
Uploading Content Consistently
Consumers need to see that the page is up and going. However, daily content optimization is impossible for some people.
Drafting a content plan ensures regular uploads at the least. After all, quality is better than quantity. Don’t flood the page with articles that lack content. Giving continuity is possible without overdoing it.
Reading Reviews
Reviews from visitors determine if other users will come your way. Consumers go to the reviews section of every website to find out what others went through and their general experience with the platform.
Since reviews are mostly honest opinions, ensure consumers have good things to say by providing the best services. The homepage should display a review section tab for everyone to access.
Providing Answers to Queries Quickly
Every good casino website has an FAQ section. The FAQ section has questions common across the board. An example of one asked frequently is, “what is the age limit for players?”
Providing an answer in a reasonable time increases the site’s chances of appearing on top pages in search results.
Allowing SERP Accessibility
The casino’s website must be ready for indexing by search engines. If the site is new, it will take time before it becomes indexed.
Here are a few tips to ensure the website is indexed faster:
- update the ‘Contacts’ and ‘About Us’ pages;
- place the site’s link on a page with authority;
- have access to SEO automation tools.
These tips ensure potential customers come to the site. In addition, automating activities like backlink analysis and site and competitor monitoring is an excellent way to focus on other aspects.
Focusing on KPIs
Key performance indicators (KIPs) are excellent tools for determining the growth and performance of a website. KPIs measure other aspects except for the content. These indicators monitor the following:
- bounce rate;
- traffic;
Utilize SEO automation to monitor these indicators. Any slight changes could mean site success or failure.
Increasing Loading Speed
Research indicates that visitors prefer pages that take less than three seconds to load. A first-time visitor will not hesitate to move on to a competitor’s page if the website is too slow.
Tools to evaluate loading time exist to inform of fluctuations in loading speed and what to do about it. In line with this, upload content like videos and images in MP4 and JPEG formats. The lighter the formats, the faster the loading time.
Considering Affiliate Marketing
Affiliate marketing involves promoting online casinos on high authority posts. Both promoter and source get revenue.
Affiliate marketing is a perfect solution because of the sensitivity involved with casinos and gambling online. A good SEO partner looks for high-traffic and trustworthy blogs to get the business name out there and give the brand credibility.
Making the Website Mobile-Friendly
A study done in the second quarter of 2020 indicated that 51.53% of traffic came from mobile phone users. Use automated SEO software to find out the number of visitors using mobile phones to access your site.
Websites today must be mobile compatible. If this feature is lacking, online casinos lose half of their customers. Mobile compatibility means the site should be easy to navigate and have the same features as the PC version.
Moreover, testing the website on different mobile platforms such as Android, iOS, and Windows includes most mobile users’ categories. Mobile-friendliness goes a step further by providing a downloadable application.
Mobile applications aid in keeping track of odds, scores, and other aspects of online games for online gamblers. Users can access this information via a PC or laptop, but the convenience of carrying a mobile device anywhere, anytime, is unmatched.
Why Invest in an SEO Agency?
It’s easy to go through these tips and assume SEO is easy to do. Well, it’s not entirely impossible. However, like other online businesses, online casinos need quality service from an SEO partner. The agency dedicates time and money to handling everything related to SEO while you focus on other issues. Here are three good reasons why SEO agencies are excellent for the business:
- the service saves money;
- it leaves time to focus on other aspects of the business;
- it helps achieve business goals and objectives.
When looking for an SEO partner, do due diligence to avoid employing incompetent companies. A simple mistake could cost time, money, and a lifetime to rectify online marketing errors.
Conclusion
There’s endless information online about SEO and how to optimize businesses for success. However, not everyone can read and implement every detail perfectly. Understanding how online casinos and betting sites work helps draft a perfect marketing plan.
While most marketing ideas are challenging to implement in this niche, SEO agencies have failure-proof strategies to apply. The competition is not the only thing to worry about. Search engines are distrustful of online casinos.
When establishing an online casino website, be clear about the goals and objectives and draft proper marketing strategies for higher ranking.